Airbnb Concept Ad
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From concept to final cut, every frame is intentional.
Delivered within 7 days of concept approval.
Context
As a heavy Airbnb user since 2016 — including my first solo trip in Singapore, it became part of my everyday travels (I live 3-6 months per year in Airbnbs).
While Airbnb’s existing advertising tends to be descriptive and image-driven, I wanted to explore a more playful, absurd take on the idea of “services.” What happens when everyday situations are stripped of the services we now take for granted?
Idea
This ad is built around a simple absurdity: a world where services don’t exist. By placing familiar social experiences into scenarios where every service is missing, we push the viewer to feel the value of service, not just hear about it.
The approach is cinematic, grounded in real human reactions and timing. No voice overs spelling out features, only situations that reveal meaning through experience.
Artistic Direction
We take inspiration from films that use absurdity to reveal deeper truths — for example:
“The Lobster” (Yorgos Lanthimos) for its deadpan absurd world logic
“Being There” (Hal Ashby) for emotional simplicity and character focus
In each scenario, the camera stays close enough to feel lived-in, yet observational enough to let humor and tension emerge without words.
Execution
We distilled the concept into a series of vignettes showing everyday situations without services:
Scene examples:
A couple on a date in a cocktail bar with no bartender — they must make the drinks themselves and immediately spill them, making the moment awkward rather than romantic.
A dentist’s office without a dentist, where the patient attempts (and fails) to extract his own tooth.
A theatre where comedians are missing — the audience waits silently, confused.
Each scene is shot in a grounded cinematic style: Intimate composition, quiet sound design emphasizing space over noise.
The editing rhythm leans into comedic timing without punchlines, letting the situational irony land visually.
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