Telegram Spec Ad

A cinematic concept about privacy, delivery, and the right for messages to arrive.

Get An Ad
Like This

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever.

Book a call

Context

I’ve been a Telegram user myself for years.

Beyond the product, I’ve always been drawn to what it represents: resilient communication, privacy, and access — even when messages are monitored, intercepted, or discouraged. This concept was born from that philosophy, translated into a simple, physical story.

Idea

A handwritten note travels from the back of a classroom to the front row.

Along the way, it is: exposed, mocked, intercepted by authority, dropped, stepped over, nearly lost.

Despite everything, the message keeps moving — until it finally reaches its recipient. The story mirrors Telegram’s belief: every message matters, and every message deserves to be delivered.

Artistic Direction

The direction relies entirely on movement and observation. The camera follows the message through:

slow dollies,
lateral tracking,
floating motion as the paper is carried by air,
grounded shots as the class empties around it.

The emotional tone is inspired by films that capture childhood tension and vulnerability without dialogue — moments where meaning emerges from looks, timing, and restraint rather than explanation. No voice-over. No exposition. The message is understood through motion.

Intimacy with the child’s perspective
The direction draws inspiration from films that capture childhood tension through observation rather than dialogue — where meaning emerges from movement, silence, and restraint.
Intimacy with the child’s perspective
The direction draws inspiration from films that capture childhood tension through observation rather than dialogue — where meaning emerges from movement, silence, and restraint.
Intimacy with the child’s perspective
The direction draws inspiration from films that capture childhood tension through observation rather than dialogue — where meaning emerges from movement, silence, and restraint.

Execution

The project was developed through a focused creative sprint.

AI was used as a production tool to explore visual possibilities and refine motion, while direction, pacing, and the final edit were guided by human judgment.

Every frame exists to move the message forward. So this AI short had to solve a few challenges :

Spatial Classroom consistency
AI understanding motion and intention
AI understanding emotional behavior (anxiety, despair, timidity, kindness)

Technology used

AI was used as a production tool, while direction, pacing, and final edit were guided by human judgment.

Results

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting